Market Analysis Resources for Small Businesses and Entrepreneurs
This workshop is designed to familiarize entrepreneurs and small business owners with data sources that can help them analyze the market for their products and services. Participants will learn how to find data on market sizes, segmentation, consumer preferences, product usage and competitors from the following databases: SimplyAnalytics, MediaMark Reporter and ReferenceUSA.
Presenter: Joel Glogowski, Business, Entrepreneurship and Data Services Librarian
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